Pernod investment in Ki No Bi a "win-win"
05 March, 2020
Pernod Ricard has bought a stake in Japanese gin brand Ki No Bi for an undisclosed fee.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
